Welcome! Are you Ready to Create Success Mindset and Empower Yourself for Growth In Your Business?

Yvonne A Jones, Coach and MentorAre you a highly-motivated Entrepreneur 50 and Wiser? 

Are you experiencing less than stellar results in your personal development and business growth?

Are you frustrated because you really want to grow your business but seem to be stuck because of limiting beliefs or lack of systems?

Mindset is the most critical element to success and survival in your business. Do you have a growth or success mindset that empowers you to think like the CEO of your business?

My name is Yvonne A Jones. I am an Empowerment Coach and Mentor, and Founder of 50 and Wiser Coaching.

I work with highly-motivated entrepreneurs and business owners to develop and create  a success mindset so they create strategies, build systems, and get results fast!

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How to Improve Listening Skills to Increase Impact

how to improve listening skills to increase impact

Your Coaching Purpose

“The most important thing in communication is hearing what isn’t said” –Peter Drucker

How can you improve listening skills to increase impact? Your main function as a coach is to elicit information from your clients and support them in getting the results they desire so they can achieve a transformation.

In their Code of Ethics, the International Coach Federation defines coaching as, “…partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

To be effective in meeting the goals incorporated in the function of the coach, as well as measure up to what’s required by the ICF Code of Ethics, listening skills are essential.  Continue reading

How to Know if You Have The Mindset of A Successful Small Business Owner

successful small business ownerDo you have the mindset of a successful small business owner? The statistics often paint a gloomy picture of small business success.  Does it necessarily mean that has to be your reality?  No, It does not!  There are essential considerations that need to be given attention so as to change the picture and change the results so you become a successful business

Small Business Statistics in the United States  

  • According to the US Small Business Association, there are 28.8 million small businesses in the United States. A small business in defined as one that has less than 500 employees, hence, the number could be even larger as not all micro businesses may have completed the proper registration channels.
  • Firms with fewer than 100 employees have the largest share of small business employment
  • Over 22 million small businesses are self employed with no additional payroll or employees (these are called nonemployers)
  • Approximately 543,000 new businesses get started each month (but more employer businesses shut down than start up each month)
  • Approximately 75% of all U.S. businesses are nonemployer businesses
  • About two-thirds of business survive 2 years in business, half of all businesses will survive 5 years, and one-third will survive 10. These findings are from The Bureau of Labor and Statistics.
  • One of the biggest causes of small business failure is lack of financing.

Without discounting the value of the above research and results, another significant area that must be given attention is the small business owner’s mindset. Continue reading

How to Build an Email List as an Asset in Your Business

how to build email listWhen you build an email list, it becomes the number one asset in your business.  In some circles, an email list is referred to as your opt-in list.  They are one and the same.  Building an email list should be your number one priority.

As a business owner your goals should not be just to build a list of subscribers. Instead you want to build an email list comprised of a responsive list of subscribers.  By their responses to your questions and offers, and to the extent that they engage with you, this is what helps to determine if you have a responsive email list.

Offline businesses should also create opportunities to build an email list.  For example, if you own a pizza restaurant you can follow-up with customers and send them special offers that are not offered to the general public.

How to Build an Email List

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Systems Are Vital To The Success of Your Business

systems vital to business success


This is a Guest Post by Deidra Miller

No matter what size your business is – whether you’re just starting up, you’re a solopreneur, or you have a staff of employees, good business systems are most definitely a best practice for helping your business run smoothly and grow. Business systems do include software, which is what many think of as systems. But they’re also the other more intangible ways that you do any part of your business. It’s how you do things.

As a business owner, you should get everything you know about your business out of your head and commit it to writing. Create a procedure manual (in either physical or digital form) and start writing out how you do things in your business. Don’t overwhelm yourself with trying to get it all completed at once. Start with one or a few items at a time then add as you are able to. Just get down as much as you can, then you can always expand on and edit what you have written. Eventually you will have a complete, comprehensive manual. Continue reading

How to Increase Focus for Business Efficiency and Growth

How to increase focus for efficiency and business growth

Entrepreneurs and small business owners are always on the lookout for ways to increase focus for business efficiency and growth.  What happens when there is lack of focus? Does being focused contribute to less stress?

Being focused on one thing for a certain period of time allows you to do a better quality of work, and you get more work accomplished in a shorter time.  In addition, your creative ideas flow more easily. Being focused on one task at a time has proven to be less stressful on your mind.

Common Distractions That Reduce Focus

In today’s environment, the advancement of technology has led to each person having easy access to multiple devices.  Each device has multiple purposes and create different types of distractions. In addition, you’re bombarded with television, radio, the Internet, and social media. Continue reading

11 Ways Technology Can Boost Productivity

Technology can boost productivityTechnology is great for entrepreneurs, small business owners, and all types of businesses. Technology can boost productivity.

Technology has enabled millions of people to discover new connections. It has enabled businesses to expand their markets. It’s enabled families and friends to stay in touch, no matter where they’re located.  These are only a few of the benefits of technology. 

Nonetheless, technology comes with its own headaches—chief among them the extra work it takes to stay on top of all the tech we now manage. Happily, there are some smart tools that make it easier and less stressful for you to do the things you love and the things you want to do online, and they come from a source that you may not have thought of.  You may already have the main source at your fingertips.  Technology can boost productivity, whether you use it exclusively for business or it’s part of your everyday life.

These tools are called Chrome Extensions; they’re basically add-ons to different programs or apps you run and are designed to streamline and automate certain common functions.

The following Infographic will highlight 11 of these extensions and provide you with details on how they can boost your productivity.

For example, Your to-do lists: It sometimes can be hard to prioritize, but the Dayboard extension does it for you with a daily list of five to-dos and a history of completed tasks.

What other extensions should you use to boost productivity? Let’s explore the following Infographic for options that can make a huge difference:


Which of these extensions will you start using to boost your productivity?
To learn more about how to use Chrome extensions to enhance your Chrome experience, you can check out this eCourse from Betthany Petty:  Google Chrome: Apps, Extensions, and the Bookmark Bar.

Why Important to Clarify What Your Business Offers

clarify what your business offersYou’ve had symptoms for some time and it’s been confirmed that you have a heart condition.  Would you want to be treated by a General Practitioner, or would you want to be treated by a Cardiologist?  Most people would want to be treated by the doctor who specializes in treating the specific condition.  Why?  Because they understand and expect that the Specialist has had more training and experience in this area and they will achieve better results faster.

Clarify What Your Business Offers:  Tale of Two Stores

Please take another moment to go for a walk with me, using your imagination.  Imagine two stores sitting side-by-side in a popular shopping mall. One is your Go-To shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. Continue reading

Marketing Small Business Online for Greater Visibility

marketing small business online


Marketing – An Overview

The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is also used to create, keep and satisfy the customer.

For an entrepreneur or small business owner, marketing can be a huge challenge.  In fact, one of my associates who is a writer remarked to me that she wished that she could just write and not have to be bothered with marketing.

Marketing has always been an exciting part of being in business because there’s something thrilling about getting the word out about your unique business, product, or service. Even if there are thousands of persons who offer a service or products similar to yours, because you’re responsible for delivering that service, and you do it as only you can, it makes your business unique to you.  Your customers know and appreciate that. Continue reading

Your Success Mindset Can Influence Goal-Achievement

success mindset influence goal-achievement


“Success is the progressive realization of a worthy goal or ideal.”
—Earl Nightingale

How do you view July?  As the end of the 2nd Quarter, the end of the first half of the year with only six months left to accomplish the goals you set for yourself at the beginning on the year? 

Or, do you reflect that July is the beginning of the 3rd Quarter, the beginning of the second half of the year, with six months to uplevel your business and accelerate your success so you achieve the goals you set for yourself at the beginning of the year?

Same month; same time period. Different mindset.  Your success mindset can influence goal-achievement.

Mid-year is an excellent time to assess where you are in relation to where you want to be and take what Tony Robbins refers to as “Massive Action” so that even if you’re less than where you wanted to be, you can re-group and formulate plans to achieve the success you so desire.  Continue reading

Mindset Matters: How to Find and Build Confidence In Yourself

mindset-mattersRecently I posted a status update on one of my social media platforms regarding the importance of having a success mindset.  Here is the post:

“In order to have a success mindset, you need to find your passion and know yourself.
When you can do that, then suddenly everything is going to fall seamlessly into place.
You’ll find you have plenty of energy when you truly love
 whatever it is you do! #successmindset

One of my readers asked about the “how.” How to ‘find oneself’ and how to ‘understand oneself better? 

These are questions that other readers may have had but did not ask, hence my post.

There are always going to be multiple ways and answers to a question that deals with mindset or success, as there are many variables.  As a student of mindset, these are my answers limited to a post that’s will likely end up being about 1,000 words.

Mindset Matters: Mindset Defined

Mindset is a set of beliefs that you’ve acquired or cultivated consciously or unconsciously over  a period of time.  These are based on things like your values, your culture, things you were taught or told repeatedly, whether from childhood or from a later time in life, so that they become a part of who you are.

The interesting thing about mindset though, is that your beliefs can be adjusted or re-programmed.  Continue reading