Social media marketing allows businesses to directly connect with their existing customers and work toward developing new customers through a medium that is used by the majority of people today on a daily basis.
The people that are using social media will include your customers, as well as your prospective customers. Unlike traditional methods of communication between the company and the customer, social media marketing allows you to connect with your customers in a much more dynamic manner, significantly improving response time.
An important point to keep in mind is that in order to attract prospects, convert them into paying customers and build the relationship so they become repeat customers, you will need to employ multiple types of marketing strategies. There is no one marketing strategy that’s going to effectively cover all of those areas and social media marketing in only one of them.
The following are 5 reasons small businesses should embrace social media marketing:
1. Social Media Marketing can help potential customers find your business
Through social media someone can locate or discover new things on their own which means that your business website could ‘accidentally’ be found while they are performing their everyday online tasks. In turn, they could contact your website to learn more, and increase the possibility of becoming a customer. In addition, because social media sites promote communication and sharing between the people who use them, this allows the user to share information about a product or service they like with their friends.
2. Social media marketing allows your business to raise its brand awareness
Social media platforms allow a company to spread its brand’s information all over the Internet. Potential viewers could see your brand in image form, in online videos, in discussions between users and via your company’s website. They will also be able to learn more about your brand when they perform an online search. The more that people hear, read or see your brand, the better the chance that it will stick in their mind.
3. Social media marketing allows you to build customer trust and loyalty
One of the best ways to increase your customer’s trust in your company is to speak with them directly, as though you were a friend rather than a business. Social media allows your company to do exactly that. Direct interactions and contact with customers that’s engaging, interesting and co-operative both help to build customer trust and create customer loyalty.
Make your customers feel appreciated on a social media platform that they use every day, and you will see an increase in repeat customer transactions!
4. Social media allows you to interact with your customers
This is closely tied in with #3. With social media you can do more than just showcase your latest advertisements to your customers. It lets you interact with them. Online users are always bombarded by banners and advertisements, so they want to see something different. Rather than just shoving an advertisement at them, you can use social media to deliver your message in an engaging, interactive and far less aggressive manner.
You can have a talk with your customers and they can talk back. You can use social media to find out your customer’s opinions, ideas and desires, and then you can use the information to deliver it to them.
5. Social media is a great way to perform market research
Interactive online media platforms allow you to listen to what your customers have to say when it comes to products and services. You can then use this information to improve your product or service, and in turn, share these improvements with your customers. Few things offer your business a chance for such easy insight into your specific market.
These are only some of the benefits associated with social media marketing, but small businesses can no longer afford to ignore social media marketing. For the busy business owner or entrepreneur it can be confusing and challenging so I invite you to schedule a Complimentary Breakthrough Strategy Session with me to discuss how you can incorporate social media marketing into your business.