Do any of these sound familiar? Have you said any of these statements yourself, or have you heard another small business owner or entrepreneur make these statements? If this sounds like you, you’re not alone!
True, blogging takes time, but the good news is that if you’re writing about topics you know about, have experience in or with, and you know what your target audience wants to hear about, half the battle is won and the only other half is to take 30 minutes or so to write the post. I know, that it sounds as if I’m over-simplifying the process, but it really can be that simple.
Another argument I hear concerning why a business does not need a blog is that, “I’m doing ok and have enough customers.” Here is the truth… regardless of the type of business you’re engaged in and the kind of company you have, you need a blog. It may be a stand-alone blog site, or it may be a page on your full-blown website.
Why is blogging so important to your business? Here are four reasons why you need a business blog:
Blogging Creates A More Personal Connection
Like social media, blogging creates a more personal connection with your customers. While your website is a static page that simply tells them about your business, your blog is interactive. That is why websites without a blog are often referred to as brochure websites because they do not allow for the personal connection. Like a brochure, it tells about the company but does not allow customers to interact with the company.
A blog provides a way to start a dialog where readers can leave comments and get to know you better. Your blog gives your business a human face. Of course, that means that you will need to respond to comments that are left on your blog and answer any questions asked.
Market Your Expertise and Increase Credibility
One of the best things about a business blog is that it gives you an opportunity to establish and market your expertise. At the same time it gives you the platform to increase your credibility and build your reputation, which, in turn, builds your brand. How can you do this effectively? By blogging about things you know about and can talk about with confidence.
For example, if you’re a finance company, you can use your blog to educate customers and potential customers on simple financial questions that people have. If you’re a landscaping company, share some easy plant care tips. Your blog shows your website visitors what you know and this engenders trust in your business. Could you share too much? Hardly? Every person will have different concerns and questions and there is only so much you can share without knowing exactly what people’s concerns are.
The other great thing about sharing what you know is that your readers will recognize that you’re interested in them and you’re willing to share your knowledge.
Search Engine Benefits
Search Engine Optimization has become more confusing and challenging for many because of the various changes Google keeps making to their algorithms. However, when you add a blog to your static website it’sa great way to attract traffic from search engines. The search engines favor sites that have fresh, updated content.
“The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.” – SEO Refugee.
This means that if you write just one blog post per week, you’ll see more searches coming your way, especially if you choose a few good keywords for each post. Write two or three blog posts a week and you’ll really see your traffic climb more rapidly, especially when you not only write content, but you promote on social media and other channels.
Increased Visibility for Your Products and Services
Through your blog, you can tell your customers about your products and services. Let them know about discounts, special offers, new inventory items and offline events that you’re participating in. You can also add a feed to your social media sites so that every blog you post shows up there as well.
These days it takes more ‘touches’ for people to buy from you – whether your products or services. Thus a blog allows people to get to know you so they can get to like and trust you. Because you give them an opportunity to learn about you and your products at their pace, when they’re ready they will connect with you from a place of knowing and awareness of what you stand for and what you offer.
This is one of my longest posts. You don’t have to do this. About once per month I’ll write a longer post, but I usually keep them shorter, say between 400 and 500 words, and you can do the same.
Focus on the wants, needs, interests and questions of your customers, and write your posts as if you’re speaking directly to them. Pick something related to your business and share your expertise with them. Your business blog just needs to be helpful and engaging.
Still have questions about your business blog? I’m happy to answer your questions and support you in moving forward. Just leave your questions in the comments section or send me a message through the Contact form here on my website.
Please share your blog here as well so we can visit you and leave comments.