One of my favorite relationship marketing strategies is networking. While you may do the bulk of networking offline, there are many opportunities online for networking to build relationships. And by networking online, I mean actually positioning yourself in face to more »
[Guest Post by Steve Johnson, Content Manager, www.workingthedoors.co.uk] In our everyday working lives, we are exposed to lots of different pressures, be it from colleagues, customers or management it can be easy to lose control and let anger grow more »
Is customer retention a benefit of relationship marketing? Yes. It is. Customer retention means allowing your customers to build an emotional connection with you so that they remain your clients or customers over the long-term. This emotional connection does not more »
Empathy and awareness are two essential qualities that create deeper customer relationships. What are empathy and awareness? How and why do they create deeper relationships with customers and clients? Empathy in customer relationships Empathy is formally defined as “the action more »
As we approached 2018, the words that kept coming to me repeatedly were – Simplify. Be more focused. It seemed that I kept hearing those words over and over. As I worked on two different projects at one time. As more »
