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Welcome! Are you Ready to Create a Success Mindset and Empower Yourself for Growth In Your Business?

Yvonne A Jones, Coach and MentorAre you a highly-motivated Entrepreneur 50 and Wiser? 

Are you experiencing less than stellar results in your personal development and business growth?

Are you frustrated because you really want to grow your business but seem to be stuck because of limiting beliefs or lack of systems?

Mindset is the most critical element to success and survival in your business. Do you have a growth or success mindset that empowers you to think like the CEO of your business?

My name is Yvonne A Jones. I am an Empowerment Coach and Mentor, and Founder of 50 and Wiser Coaching.

I work with highly-motivated entrepreneurs and business owners 50 and Wiser to develop  a success mindset so they create strategies, build strong relationships, and create win-win situations.

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Customer Experience in Today’s Economy: How to Win

create lasting customer experience

My love affair with Customer Service began over forty years ago.

Six weeks after graduating from high school, at 16 years old, I was hired by one of the largest commercial banks in Jamaica.

Within the first three months, I was one of a number of employees sent on multiple off-site training courses. The second was a Customer Service training which lasted an entire week.

That training created a pivotal turning point in my new career as it empowered me and gave me the confidence to deliver extraordinary results for the customers who walked into the imposing lobby of the bank.

By a simple warm greeting with a smile and addressing them by name, it transformed persons who were not regular customers from hesitant to confident and from a worried frown to a pleasant smile.

Developing a customer-focused outlook served me well in the next stage of my career with internal and external customers, as well as in subsequent years and jobs. Continue reading

4 Ways to Create Lasting Customer Relationships in Business

create lasting customer relationships

Customer relationships also referred to as relationship marketing, is the difference between focusing on building lasting relationships between you and your clients or customers, and focusing on a one-time sale.

Amazing Ways to Build Long-Term Relationships With Your Customers

Creating lasting customer relationships take time.

In assessing the ways to create these lasting customer relationships, it does not happen in a vacuum. It incorporates a number of strategies. These include:

  • Providing excellent customer service
  • Creating a memorable customer experience
  • Nurturing the relationship so that you create customer loyalty
  • Developing the Know Like and Trust factor so that your clients
    and customers come to know, like, and trust you with the ultimate goal of them becoming your brand advocates.

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Keep the WOW Factor in the Customer Experience

customer experience As a business owner, you are delighted and excited when you hear and see that your clients and customers speak about you and your business everywhere. They do this online and offline.

Why would they extend themselves? What prompts them to speak of you in glowing terms? Simply this.  You have added the WOW factor in the customer experience.  This mix helps build customer loyalty.

The WOW Factor

 What is the wow factor? The wow factor is creating an experience for your customer that delights, surprises, and exceeds expectations. The key is making your customer’s contact with you an experience that produces a highly satisfied response on their part. Continue reading

Jumpstart Your Success With a Positive Attitude

jumpstart your success with a positive attitudeWhen you hear the word “jumpstart,” what comes to mind? Most persons will immediately think of giving your car a jumpstart.

When your car battery goes dead, you have to put cables on it in the proper areas and give it a jumpstart so you can drive the car again. This power for the jumpstart would come from another vehicle whose battery is fully functional.

What does jumpstarting your car battery have to do with success in business?

You may have goals and even have a solid plan in place to achieve your vision. Life is going along smoothly and everything seems to be in sync. Out of nowhere something happens that affects your enthusiasm. Continue reading

3 List Building Mistakes to Avoid

email marketing mistakes

If you’ve been around the Internet Marketing world for a while, you will have heard that ‘the money is in the list’. The money is really in the targeted list. 

You may have a nice-size list of subscribers, but for them to be of value to you, they must be interested in what you teach and what you offer.

You may wonder why subscribers would be on your list if they’re not really interested in your product or service.

The general rule is that people on your email list, or subscribers, have raised their hand to say they’re interested in what you have to offer.

Hence this is a departure from what would be considered the norm. That takes us to –

Mistake #1 – Link Exchanges and AdSwaps

Link Exchanges and AdSwaps have their place and have some benefits.  However, it should not be considered a long-term strategy.  It’s not a list-building strategy I recommend.

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