Building Trust on Social Media

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The glue that holds all relationships together-including the relationship between the leader and the led-is trust, and trust is based on integrity.” ~ Brian Tracy

Trust is essential in every relationship. In fact, relationships will flounder if there is no trust between parties.

This holds true whether the relationship is romantic, platonic, or business-related.

One of the most popular quotes regarding the impocustomertance of trust is from the book, Endless Referrals by Bob Burg:

 “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”

Building Trust on Social Media


It can be easy to think you need to use social media as a direct way to make more sales. Yes, you do want to make sales. And it would be great to make consistent sales where you hang out the most.

However, that should not be your focus, and it really doesn’t usually work out well when you see it that way!

Instead, see every post you make as one more way to build trust with your target audience.

Every image you post, link you share, or quote that motivates your audience brings you one step closer to being trusted. And with trust comes loyalty, support, and, ultimately, sales!

Always Add Value

Before you click “send” or “submit”, ask yourself this: “Am I adding value to my follower’s life?”

It doesn’t have to be anything profound. It may be as simple as bringing a smile to his or her face. Regularly asking yourself this question will ensure you’re bringing your very best to your followers and enhancing their life in some way.

As you add consistent value, you’re developing the trust factor, which you hope will encourage your target audience to want to get to know you and eventually become your customers or clients.

Customer Expectations

bee on flower - true trust

In today’s economy, it is very important that you deliver excellent or superior customer service. In addition, your focus should be on building relationships rather than completing a transaction.

If a customer has a single great experience with you, that’s a good start. However, real trust and loyalty come when your customers know that they can expect a great experience from you every time.

Customers have become more vocal than ever and have many opportunities to share their experiences. Thus it becomes more important to the business owner to recognize that customers will use social media to share their experiences. And this can have a ripple effect that’s positive or negative.

How do your followers know what other customers have experienced? By what they say to you or about you on social media and how you reply! Of course, no one is perfect and you’re going to run into challenges from time to time. But if you aim to do your very best with every social media interaction, your personality will shine through.

Your Current Customers

Many business owners think that social media branding is all about getting new customers, but it’s also about connecting with your current ones! A loyal customer is far easier to sell to than a brand new one, so don’t forget current customers in your social media branding strategy.

Think of it this way: if someone has bought something from you if you help them put it to its best use they are far more likely to come back to you and buy something else. So make a point of sharing tips, advice, and inspiration aimed specifically at people who have already bought from you.


Social Media is a valuable resource that allows you to create your brand and build your trust. The onus is on you as a business owner to use this tool wisely and effectively to attract and retain clients and customers by building trust.

What has been your most effective method in building trust on social media? Please share in the comments.

Thanks for reading,

Yvonne sig


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