Photo via Pixabay.com Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.” Instead, social media, in its various formats, has combined to form a significant marketing platform. You more »
Is it possible that excellent customer service is important in one industry but optional in another? My answer to that is a resounding, No! Excellent customer service is essential to every business, online or offline, regardless of the market or more »
Smart business owners understand that email marketing success stems from relationships with the subscribers on their email list. Unfortunately many businesses do not send out emails to their list on a regular basis. People buy from people they know, like, more »
Should you spend time to develop relationships with customers? It’s been interesting that as I do research for my upcoming book that revolves around customer relationships, I find that there are so many polarized views on building customer relationships. In more »
