How to Craft Storytelling for Business

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storytelling for businessStorytelling is a channel that has been used for centuries to share information. Parents share stories about their childhood or about their family history with their children. Teachers share stories with their students so that they can remember historical accounts more easily, and good speakers use storytelling to quickly engage their audience.

Can you also craft storytelling in business? Can this be considered an effective way of transmitting information to your market? The answer is, Yes. People love stories, and will often remember the message conveyed in the story as long as it’s done effectively and appropriately.

Crafting Storytelling Successfully

  1. It’s important to give a background to the story to set the stage so that your readers or listeners will identify the issues involved and the existing situation.
  2. Tell or share the specific actions that were used to resolve the issue and bring about the desired results. If the results were different from what you expected, share enthusiastically what you learned from the experience and how others can benefit.

Here is a great Infographic I found on Content Marketing Institute written by Joe Pulizzi, which breaks down the effect that a good story can have on your audience and build your brand at the same time.

When you are able to clearly articulate your vision and mission and craft storytelling for business in a way that engages your audience, you’re able to build an emotional connection and invite them to take action.

Are you using storytelling in your business?  Please share how in the comments below.



How to Craft Storytelling for Business — 9 Comments

  1. Terri Jones on said:

    Great read Yvonne. Yes I use storytelling in email marketing webinars and when teaching on financial literacy on internet radio
    Terri Jones recently posted…From Career to Cozy RetirementMy Profile

    • Yvonne A Jones on said:

      That’s great, Terri. I’d love to listen in on your radio show one day. Thank for leaving your comment.

    • Yvonne A Jones on said:

      Thank you, Mike. I admire those speakers who incorporate storytelling in their presentation effortlessly (or so it seems), but I know it comes from practicing over and over, but the results are phenomenal.

  2. Love being reminded of the impact of storytelling and will try and incorporate this more in my presentation on kindness.

    • Yvonne A Jones on said:

      I’m glad to hear it, Steffi. It takes a lot of effort initially, like anything else, but with practice, it gets better and better. I appreciate your comment.

    • Yvonne A Jones on said:

      This is so true, Tasleem. I like that point too: ‘people love to have a sense of connection.’ Thank you.

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