In Part 1 of “How to Use Social Media to Build Personal Brand” we discussed the fact that as Entrepreneurs, Solopreneurs, and Small Business Owners, you are your brand and how social media can help to increase awareness for your brand.
In Part 2 we will cover how to use Facebook marketing to build personal brand , as the largest and most popular social media platform, can be a power asset in building your online presence, your reputation, your brand.
Many people use their Facebook profile as their “everything” page, especially as Facebook page reach has declined significantly, whereas posts on your personal profile wall (Timeline) seem to be able to reach more of your friends. The choice is yours to use your profile for both personal and business, but I encourage you to do this with caution, because according to Facebook Terms of Service: Profiles are for people and Pages for business.
An effective Facebook marketing strategy adopted by many entrepreneurs and small business owners is to post good content on your Facebook page and share these on your profile.
So you have your social media strategy in place. You know what your goals are; one of which is using Facebook marketing to build personal brand. You also want to use social media to forge relationships that you take offline, and these may be with peers, influencers, and of course, your potential clients and customers. You should also use social media to drive people back to your website.
The reality if that we do not own any of these social media sites, Facebook included. They could disappear overnight, along with the friends and fans we have acquired over a period of time, perhaps because of some breach that you may not even be aware of. So while you should use social media to increase your visibility online, you should also have your own website where you can take your friends and followers to.
With that in mind, the following tips are geared toward How to Use Facebook Marketing to Build Personal Brand.
Post Valuable and Related Content
Before you post to your Facebook page, consider if it’s informative and relevant to your business and what you want to be known for. This basically means that your focus should be on topics that will easily connect to the products or services you offer. Your related content can be in connection with a specific current event, articles, pictures or videos.
You can also post valuable and related content by sharing other people’s posts and articles. This is another way to build relationships as well.
For example, if you’re a Realtor, you can become known as a valuable resource in your market by posting tips on selling your home, how to prepare your home for sale, creating curb appeal, local real estate market trends, and so forth. Don’t worry about “giving away the farm.” You can never share too much information. In fact, your openness and willingness to share valuable tips with people who are not necessarily your clients, will give people an opportunity to get to know, like, and trust you. It will also create top-of-mind-awareness so that when someone in your area needs a Realtor, they’ll think of you first.
Of course, add humor to your page, but be sure it’s the kind of humor or language you’d be happy to share with friends with whom you’re speaking face to face. Always keep in mind that “the Internet has no eraser.”
Frequency and Consistency
When you increase the frequency and consistency of your updates, it shows that you take your goal of building relationships and building your brand on Facebook seriously. However, the importance of providing valuable and interesting content cannot be over-emphasized. If your fans and followers only see posts that promote your business and say, “Buy! Buy! Buy!” they’ll either unfriend, unlike, or ignore you completely. .
On the other hand, Facebook users appreciate business pages that are capable of providing them with new and informative content on a regular basis. Those who read your informative and interesting posts will like them or even share them on their Facebook wall. By doing this, your message will be able to reach a wider audience. Even if only one person shares your post, you can see a significant increase in organic traffic to your page.
Length of Posts in Facebook Marketing
In using Facebook marketing to build personal brand, make your post lengths short, about 100-200 characters, rather than too many lengthy posts. Of course, this does not mean that you will not post longer posts at all. The point is being balanced and provide variety so that those who like various types of content will have a choice. Also, ask questions that do not require lengthy answers. Once you have done this, you can even ask other users to take part by letting them post their comments or questions if any.
Let Your Personality Show
Many of us are, by nature, introverts or very private. So oftentimes it’s a challenge to let your true personality show on Facebook. You could feel that you’re exposing yourself to the ‘whole world’ and opening yourself to criticism and/or judgment by others. Keep in mind that in order to build relationships, people want to know who you are. Since the written word is so one-dimensional it’s important to share bits and pieces of who you are, your life, your beliefs, etc. so people can really get to know you.
The bottomline is that in order to build your brand on social media, and especially on Facebook, you must Interact. Engage. Don’t talk at your followers. Instead seek to create dialogue.
A good way to do this is to start posting content where you specifically ask your readers for feedback. For example:
- “What’s your opinion on this idea? Let me know below…”
- “How would you do this differently? Share your ideas below…”
- “What is your favorite weight-loss trick? Leave a comment below…”
- “Does this bother you as much as it upsets me? Comment below…”
In this post we’ve covered five ways to use Facebook marketing to build your personal brand. There are other ways, including some paid methods, that we did not cover. What other ways do you use Facebook to build YOUR brand and share your message? Please share in the comments below.
In my next post, we will discuss how to use Twitter to build your personal brand.
Thank you for reading. Now, it’s your turn.
Whether you are a new Entrepreneur or new to Online Marketing or you an existing Entrepreneur, you’ll find value in “The Entrepreneur’s Success Kit” which you can download at www.blueprintforbiz.com. The Success Kit is comprised of 2 pdfs and an audio.