How to Identify Customer Needs and Provide Solutions

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Identify customer needsAs an online marketer, it can be challenging to know if you are meeting the needs of your clients and customers, largely because you rarely get to meet them face to face.  This is one of the advantages that offline marketing has over marketing online. The basic rules for running your business are, however, the same. 

You have a real business with real customers.  Although you may never meet the majority of your online customers or clients, it’s important to keep in mind that they are people with wants, needs, desires, and challenges.  So how can your bridge this gap?

1)     Identify who your ideal customers or clients are.  Once you have determined who they are, you’re now in a position to identify customer needs and provide solutions to the problems they are experiencing.  You can offer these solutions in your blog posts, articles you publish in the various article directories, posts on social media, videos on your website, and products you create.

2)    Identify online customer needs and provide solutions.  Identifying online customer needs can be a challenge, as it was for me for a long time. I eventually discovered that it really does not have to be as hard as one perceives when you do the following:
⦁    Find out where your ideal clients and customers hang out online.  Think about your market.  Where are three places that the people whom you serve hang out?  Are they in Facebook Groups, LinkedIn Groups, or in other social media groups?

⦁    Others can be found on active forums.  For example, if you you’re in the Internet Marketing niche, you’ll find some of your clients or potential clients in the American Express Open Forum. Forums, like this one, provide great resources for getting to know the questions and concerns your market has.
You’ll likely find that you’re not the only one providing solutions, but you can be a valuable resource.  In addition, if the products and answers given are not providing the full solution, this gives you an opportunity to fill the gap by providing a product that answers the questions asked.  This could be a free short report that zeroes in on the challenge your ideal clients are experiencing.
When you as the marketer, identify the pain points and provide solutions, you attract customers or clients who will eagerly follow you and purchase your products in order to learn from you.  They will understand that you “get it.”  You understand their needs–their pain–and are willing to take the time to provide solutions.
If you’re interested in growing your business by identifying the needs of your clients and customers and building a relationship with them, I invite you to get your copy of the “Entrepreneur’s Success Kit” at


How to Identify Customer Needs and Provide Solutions — 10 Comments

  1. Yvonne, great post on knowing who your customers are. With the internet, it is sometimes hard to establish that raport in your first contact. Thank you for the tip on the American Express Open Forum. I am always looking for good forums to interact in.
    Roy Miller recently posted…11 Tips For Marketing To Baby Boomers…My Profile

    • Yvonne A Jones on said:

      Establishing rapport online can be a real challenge, Roy. Many people feel that they’re being exposed to too many people at one time so if they mess up, it will be seen by many. The reality is that there are people who want and need to see the real you because it resonates with who you are, and so they’re ready to work with you because you understand them. You’re welcome for the tip as well and thank you for supporting my posts. 🙂

  2. Mwebya Fred on said:

    Hi Yvonne,
    Thanks for the wonderful insights on how to identify customer needs and provide solutions. The challenge with online business operations is the limited access to clients physically. Great post!!!
    Mwebya Fred recently posted…6 Ways to Protect Your Reputation on Social MediaMy Profile

    • Yvonne A Jones on said:

      Thank you, Mwebya. Welcome to my website and I appreciate you adding to the conversation. Yes, that can be a challenge, which is why we have to use various methods of communicating with them so that it’s not one-dimensional. Video – our customers can see us; audio – they can hear us; and, of course, the written format.

  3. So true….it’s the customer who pays your bills… offer them what they want
    Ian Clarke recently posted…Welcome!My Profile

    • Yvonne A Jones on said:

      Right to the point, Ian. Love it. Welcome and thanks for leaving your comment.

  4. Great post on the insights on how to identify customer needs and provide solutions. Being online sometimes can make you forget you are dealing with. One way to identify customer needs is also to survey them by using free online tools like survey monkey.
    Tasleem Khan recently posted…All Roads Lead to . .My Profile

    • Yvonne A Jones on said:

      Hi Tasleem, So many online marketers appear to forget about the human element because they do not
      see their customers face to face, and I believe that is a huge mistake. It’s people who will be
      purchasing products, and only by know who you serve and what their needs are can we show our
      authenticity and build relationships. Thank you for the points you mentioned. Survey Monkey is a
      great tool.

  5. I love your focus on providing solutions, Yvonne. Yes, it does mean discovering who your ideal client is and what they need from you. You’ve given some great tips to discover those answers 🙂

    • Yvonne A Jones on said:

      Thank you, Jan. One of the reasons I loved working with local businesses was that I was able to meet them face to face.
      In the Online world that’s harder to do, so it takes more work to find out the needs of our community. Once we do and are
      able to address those needs, it creates a different dimension in the relationships between our customers or clients and ourselves.
      What’s your favorite element in working with Local businesses?

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