As an online marketer, it can be challenging to know if you are meeting the needs of your clients and customers, largely because you rarely get to meet them face to face. This is one of the advantages that offline marketing has over marketing online. The basic rules for running your business are, however, the same.
You have a real business with real customers. Although you may never meet the majority of your online customers or clients, it’s important to keep in mind that they are people with wants, needs, desires, and challenges. So how can your bridge this gap?
1) Identify who your ideal customers or clients are. Once you have determined who they are, you’re now in a position to identify customer needs and provide solutions to the problems they are experiencing. You can offer these solutions in your blog posts, articles you publish in the various article directories, posts on social media, videos on your website, and products you create.
2) Identify online customer needs and provide solutions. Identifying online customer needs can be a challenge, as it was for me for a long time. I eventually discovered that it really does not have to be as hard as one perceives when you do the following:
⦁ Find out where your ideal clients and customers hang out online. Think about your market. Where are three places that the people whom you serve hang out? Are they in Facebook Groups, LinkedIn Groups, or in other social media groups?
⦁ Others can be found on active forums. For example, if you you’re in the Internet Marketing niche, you’ll find some of your clients or potential clients in the American Express Open Forum. Forums, like this one, provide great resources for getting to know the questions and concerns your market has.
You’ll likely find that you’re not the only one providing solutions, but you can be a valuable resource. In addition, if the products and answers given are not providing the full solution, this gives you an opportunity to fill the gap by providing a product that answers the questions asked. This could be a free short report that zeroes in on the challenge your ideal clients are experiencing.
When you as the marketer, identify the pain points and provide solutions, you attract customers or clients who will eagerly follow you and purchase your products in order to learn from you. They will understand that you “get it.” You understand their needs–their pain–and are willing to take the time to provide solutions.
If you’re interested in growing your business by identifying the needs of your clients and customers and building a relationship with them, I invite you to get your copy of the “Entrepreneur’s Success Kit” at http://blueprintforbiz.com.