Identifying Customer Needs to Provide Solutions

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Identifying Customers Needs  to Provide SolutionsIdentifying customer needs to provide solutions should always be a primary focus whether you market your business online or offline.  While marketing your business online is different in many ways from marketing offline, the basic rules for running your business are the same.  You have a real business with real customers who have real wants, needs, desires, and challenges.

Satisfying customer needs is essential, but the challenge with marketing online is that you get to meet very few of your customers in person.  Therefore, it’s important to discover ways that will allow you to know what their needs are so that you can take steps to satisfy those needs.

 Before you can get started in understanding their needs, you must first identify who your ideal customers or clients are.  Once you have determined who they are, you’re now in a position to find out what problems they may be experiencing and how you can provide solutions to those problems.

You can do this in your blog posts, articles you publish in the various article directories, posts on social media, and products you create. How do you identify online customer needs and provide solutions?

A huge challenge for many online marketers is finding where these customers are hanging out so that they can learn what their pain points are.  This is important, because identifying customer needs to provide solutions means that you are taking a personal interest in your customers.  As a result, you will attract customers who want to learn from you.  They will understand that you “get it.”  You understand their needs–their pain–and are willing to take the time to provide solutions.

Email Marketing for Identifying Customer Needs

If you are building a list of persons who have given you permission to send them email messages, start with that list.  They have already raised their hand to tell you that they’re interested in what you have to say.  Once you have built a relationship and they come to know, like and trust you, they will be willing to give you great feedback.  You can simply ask what their biggest challenges are in an email, or you may choose to create a survey form.

Forums for Identifying Customer Needs

Active forums where your ideal customers hang out provide great resources for knowing the questions your customers and potential customers are asking. You’ll often discover that you’re not the only person providing solutions, but if the products that are available are not satisfying the needs of your customers or clients, then find out how you can make them better; find out what’s missing and create a better product.

Social Media for Identifying Customer Needs

Another great meeting place to find your ideal customers and clients so you can identify their needs of online customers and provide solutions is Social Media.  Within the various channels are groups of like-minded people.

Become a part of these social media groups so you can see what questions they’re asking.  See what answers or solutions have been given.  Participate and give your answers.  If you feel more information is needed, then use the opportunity to create a product, sometimes just a short free report that explains the answer in more detail.  Based on feedback, you can determine if, in order to provide solutions, you should create a more detailed product.

Customer Feedback for Identifying Customer Needs

 Make it easy for your customers and clients to give you feedback. In so doing you will be more effective in identifying customer needs to provide solutions that will make their lives easier and show that you care about bringing them value.

Companies are recognizing the value of receiving feedback from customers, and some are proactive and innovative in the way they do this. 

“…Many organizations have implemented feedback loops that allow them to capture feedback at the point of experience. For example, National Express has invited passengers to send text messages whilst riding the bus. This has been shown to be useful, as it allows companies to improve their customer service before the customer defects, thus making it far more likely that the customer will return next time.” Wikipedia.

What is another way that you use to identify customer needs in order to provide solutions to their challenges?  Please share in the comments.


Identifying Customer Needs to Provide Solutions — 7 Comments

  1. This is 100% True Yvonne. It amazes me how so many businesses expect to succeed when they show no care and appreciation for their customers. It’s something we all need to work on. Thanks for sharing this.

  2. Well said Yvonne! I make it very easy for my subscribers to connect with me and that has paid off, not only in terms of feedback but loyalty as well since once people sign up very few leave and I take that as a good sign. Thanks for the inspiration.
    Marquita Herald recently posted…To Beat Stress Master Your TriggersMy Profile

  3. Yes! I agree and practice connection too and it does make a difference. Great insights Yvonne!

  4. You’ve addressed a very important topic, Yvonne. Introducing a service or a product that doesn’t resonate with the need of your clients or, worse yet, not knowing who your ideal client is, can be quite painful and disappointing. Being in business of supporting people achieving their goals, it is super important to have a deep understanding of their true needs and desires AND authentically serving them.

  5. Why I get upset with customer service, when you should know better. I have a new dentist, highly recommended and the best in his field. Called the office and left a message, no response. Called a week later and spoke to the receptionist, promises she will have the dentist call me. 5 days later I call again and left a message. Recording message breaks up and I just barely catch a part that says expect a call back in 2-3 days. Call back after 3 days. This time, I reach the office manager. I was polite, but he will forever remember my call about customer service. Dentist called back in 3 hours. Bottom line – it’s about the customer, not you and how your think you should run your business. Whew! feels good to vent.

  6. Yvonne, I agree that many marketers try to sell people what they (the marketer) think their customers need. The marketer should find out from their customers what they want. You have provided some good resources for that.

  7. Creating a product or service without checking that customers will really want or need it is a common newbie mistake online, which is a shame because, as you point out, there are so many ways to ask questions or test ideas. I think the problemm is most new to business are more focussed on selling something instead of helping people.
    David Wildash recently posted…Could Facebook Instant Articles neuter your content marketing?My Profile

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