3 List Building Mistakes to Avoid

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email marketing mistakes

If you’ve been around the Internet Marketing world for a while, you will have heard that ‘the money is in the list’. The money is really in the targeted list. 

You may have a nice-size list of subscribers, but for them to be of value to you, they must be interested in what you teach and what you offer.

You may wonder why subscribers would be on your list if they’re not really interested in your product or service.

The general rule is that people on your email list, or subscribers, have raised their hand to say they’re interested in what you have to offer.

Hence this is a departure from what would be considered the norm. That takes us to –

Mistake #1 – Link Exchanges and AdSwaps

Link Exchanges and AdSwaps have their place and have some benefits.  However, it should not be considered a long-term strategy.  It’s not a list-building strategy I recommend.

Here is the general overview of how it works: 

Link Exchange: You exchange links with websites that sell products and services which are complimentary, but not identical, to the products and services that you sell. You do want to make sure that the other website has a page rank as high as yours or higher.

Some marketers do not believe in link exchanges. They object to the idea of two-way traffic and don’t believe that a marketer should ever post a link that takes traffic away from his or her website.

On the other hand, other marketers will stress that the keyword is TWO way and point out that a link exchange brings traffic to your website that you might not otherwise ever see.  Every person who visits your website is a potential customer or, at the very least, a possible addition to your opt-in list.

Ad-Swaps: Ad swaps might be a good way to build your list, but you must remember each time that you promote another person’s product; you are literally giving away your potential customers to your competitors. This can draw your subscribers’ attention away from the value you have to offer and thus the quality of your list may suffer.

Mistake #2 – Running Ads Before You’re Ready

Many times I talk with new entrepreneurs and small business owners who are taking their business online or are starting an internet marketing business. One of the first things they tell me they’re going to do is run Facebook ads. My next question is usually, “Where will you be sending your leads?”  Some persons already have an opt-in form and a free offer; others do not. Email Marketing Mistakes To Avoid

Having an opt-in form with a free offer is an excellent way to start and those are required because it’s important to start building your list immediately, regardless of your niche.

But what next? After someone has subscribed to your list and opted in for your free offer, what next?

What do you have in your sales funnel to offer them to take their learning further?

In fact, even before your sales funnel is set up, you should have your autoresponder series in place so that you can immediately begin to nourish the relationship. As your subscribers get to know, like and trust you, they will be more likely to buy from you when you make them an offer. If you fail to convert your leads into customers, they will become cold and you would have wasted the money you spent on ads.

Mistake #3 – Making Irrelevant Offers and Not Delivering Value

Each time you promote something, make sure that offer is something that will truly benefit your customers and is relevant to them.

For example, if you built a list on Diabetes you can send them other health-related offers but do not send them offers for “work at home jobs”.

Make sure you send them information related to the topic of the list always. While it doesn’t have to always be about the exact topic, it should be relevant in some way.

Back to the list about Diabetes, You can e-mail health-related offers such as something about heart disease or high blood pressure.

Each time you promote something, make it count. Make sure you achieve a balance of providing useful free content that delivers value and self-promotion.

When you work at avoiding these three list-building mistakes, you’re more likely to have fewer ‘unsubscribes’ and a higher quality of subscribers who look forward to hearing from you.


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