Love of Reading for Entrepreneurs

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love of readingA love of reading is something that entrepreneurs, solopreneurs, women 50 and wiser, coaches, and speakers should make a goal. As you read further, you’ll be reminded of why this is so important to business growth.

My Love of Reading

There are perhaps no days of our childhood we lived so fully as those we spent with a favorite book. ~ Marcel Proust

As far back as I can remember I loved reading.  I got into a lot of trouble when I was quite young because of it.  Two instances come readily to mind.  The first was when I was somewhere around nine or ten years old.  My morning chore was to dust the furniture and sweep my bedroom and my parent’s bedroom. 

Since a book was never far away somehow I always seemed to start doing my chores with good intentions, I really intended to be obedient and do what I had to do, which could easily be done in 15 minutes. Usually, about an hour or so later, when my parents checked on me, I was lost in the characters and storyline of whatever book I was reading. And I was probably very far away, mentally, from where I lived as I rarely ever heard them when they called. They had to come and find me. Chores, of course, were not yet completed.

Family friends recognized my love of reading and so one of my treasured possessions was the book I was gifted when I was five years old which contained 3 Shakespeare plays: As You Like It, Merchant of Venice, and Midsummer Night’s Dream.  I still remember the melody I added to the song, “Under the Greenwood Tree.” Merchant of Venice was my favorite.  How I loved Portia for her wisdom in saving Antonio from Shylock!

A few years later I went off to high school (boarding school) and fell in love with Hardy Boys Mystery books, and Mills and Boon Romance novels.  I remember well being caught reading a novel, which I’d skillfully placed in the open math book (I thought), but was discovered by the teacher who was monitoring the Prep. Room.  As you can imagine, I got in deep trouble for that incident, both with the teacher and with my parents, who were sent a letter about my activities. My mother made sure she made friends with some of my teachers.

Then there was the time when, as an adult with a family and a full-time job, I got hold of a copy of “The Firm” by John Grisham, shortly after its release.  I could not wait for everyone to go to bed to start reading!  I remember looking at the clock at 11:00 pm and saying to myself, ‘Just a couple more pages.’ I finished the book at 4:30 am the next morning, not having slept the entire night. With one hour’s sleep, my day began at 5:30 a.m.

What about you?  Do you have childhood memories of your love of reading?  Do you have recent memories involving your love of reading? Do you still like to read? What type of books do you love to read now?

The more that you read, the more things you will know. The more that you learn, the more places you’ll go. ~ Dr. Seuss

Your reading habits may have changed over the years, but your love of reading may have endured. What’s on your current reading list? I very rarely read fiction any longer.

My current books are basically in two categories:  Books connected with my worship, and books relating to business and moving me forward in delivering value and transformation to my clients.

Books on My Bookshelf

The book you don’t read won’t help. ~Jim Rohn

Here is a list of just some of the business books on my bookshelf, many of which I’ve already read, while others are waiting to be read.  At the same time, I keep a running list of Wish List of books I plan to read. The following are some of my favorites.  All are currently available on

The Sensational Salesman by Duane Dale Cummings
The E-Myth Revisited by Michael E. Gerber
The One Philosophy by Nancy Matthews
Tribes by Seth Godin
The 1-Page Marketing Plan by Allan Dibb
The Prosperous Coach by Steve Chandler
The Goal: A Process of Ongoing Improvement by Eliyahu Goldratt
Remarkable Insider Secrets from Women Forty and Wiser by Jessica Peterson and Yvonne A Jones
It’s Just a Conversation by Trish Carr and Debbie Silverman
Sales Scripting Mastery by Eric Lofholm

Benefits of a Love of Reading

Very often the practices discussed in many books relate to large corporations.  However, even if your business is on a shoestring budget, there are practices that you can scale to make you appear, or position your business to appear even larger than it is and position yourself as an authority in your niche.

As entrepreneurs and small business owners, it’s important that we stay ahead, or at least abreast, of trends in our industry by reading books and magazines related to our niche.

Please share some of the books you recommend in the Comments below.




Love of Reading for Entrepreneurs — 4 Comments

  1. Yvonne as a child I was an avid reader and still like to take time out to read a romance as a reward- other wise like you I read a lot of books around my business the latest was medical medium. I have read many on your list thank you

    • Yvonne A Jones on said:

      I like the reward bit, Suzie, because as entrepreneurs we work hard so
      we deserve rewards. 🙂 So glad to know we have similar taste in business
      books. Thanks for leaving your comment.

  2. Yvonne, you woke up such wonderful memories of reading. As a kid, I use to devour books. Now, with the internet, I read books less, but I have a closet full that I intend to get to before I pass on. I think you just motivated me to get back to book reading

    • Yvonne A Jones on said:

      Joyce, it’s so relaxing to lose yourself in a good book.
      I totally understand that with the demands we have as
      solopreneurs, these have left us with little time to read.
      I do hope you get to enjoy your books soon. 🙂

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