Blog traffic is as important as physical traffic that takes people from point A to point B and back.
New online business owners are encouraged to create a blog, and there are several good reasons for this. The challenge is that there are millions of blogs on the internet. Millions of active blogs. There are thousands, if not millions of inactive ones, started by enthusiastic owners who gave up because of lack of blog traffic.
According to Technorati, in 2010 there were more than 8 million blogs online and 12,000 new blogs were started every day. It’s likely that the daily new blog creation has increased significantly.
What are some quick and easy ways to increase blog traffic for beginners?
Keep it Relevant: If your website, hence your blog, is about travel, don’t confuse your readers by writing about gardening unless you can make it relevant to travel. For example, some of your travel readers may have shared their enthusiasm about gardening. You could have a post that incorporates gardens they may want to visit when they travel. Otherwise, stay on topic to keep them coming back.
Become a Part of the Blogosphere: Find blogs in your niche and make it a habit to leave meaningful comment on three or so every week. For one thing, most blogs allow you to post a link back to your website. Another is that when you leave comments that add to the conversation in a good way, some bloggers will get curious and return the courtesy of visiting your blog and leaving comments. Link-building has changed over the years, but it’s still a benefit to have links coming back to your blog.
K.I.S.S: Keep your blog sweet and simple. Unless you enjoy writing and love your topics enough to write long, informative, and interesting posts, just keep it short at a minimum of 300 words. It’s much better to be blogging on a regular basis with short, informative posts than wait to write one 800 word post. Of course, there’s a place for that and when you’re ready to expand to writing on places like the LinkedIn publishing platform, you may find that lengthier posts work well.
Check for errors: Making grammatical and spelling errors can be a major put off for many readers. They may not visit your blog again simply because of the many errors they find in your blog posts. Always proofread. A small typo here and there can be understood, but make sure you avoid making any major errors.
What works for me is to write the post, walk away and do something else then come back to it with fresh eyes. I do this because I find that when I read and publish immediately after writing, my mind seems to inject the correct spelling instead of recognizing what is on the page.
Develop your own personality and style of writing: Remember your blog is one way to build the know, like, and trust factor. Write in a way that reflects your personality. Avoid trying to write like someone else who is successful as what works for them may not work for you. Also keep in mind that you’re not writing a term paper. Write in a way that’s easy to read and understand.
Use Images to Increase Blog Traffic: Take a look at a few of your favorite magazines. Every page has interesting images. Do you find yourself drawn to the graphic even before you read the article? Your readers will also appreciate sharp, interesting images with your article. It can be challenging to find the ‘right’ graphics and ones that you won’t be penalized for using. Kelly McCausey and Samantha at White Label Perks offer the most beautifully designed social media graphics which you can use on your blog posts and on social media.
Post Title: A catchy post title or headline is important in attracting readers to your blog. Also, it’s important to optimize your titles and the entire post as these are what will allow your post to show up higher in search engine results.
What are some other ways you increase traffic to your blog? Please share in the comments. If you enjoyed what you read, I would appreciate if you click on the social media buttons above and share. Thank you for reading. 🙂
Yvonne A Jones is a Business and Life Coach to small business owners and entrepreneurs and especially enjoys working with women 50 and Wiser who want to take their passion from dream to reality. She focuses on mindset and then business development. Her main website is: www.YvonneAJones.com where you can read more on her blog. New website www.50andwisercoaching.com coming soon!