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In my previous post regarding content creation with audio, we discussed several reasons why you should include audio on your website. These include adapting to your readers’ and customers’ learning style, and convenience. What are some ways to use audio?
Ways to Use Audio
- Record a podcast. This is similar to blogging, only it is done in audio form. Users can subscribe to your podcast so that it is automatically downloaded to their feed readers or iPods. I love the fact that I can subscribe to podcasts in different ways. For example, I can subscribe to iTunes, but many marketers have set up a non-iTunes RSS feed so that you can get their podcasts right into the Podcast app that comes on many phones as a standard feature.
- Do a streaming talk radio show. This is a great way to get targeted visitors to your website, and it allows you to interact with your audience by accepting calls or answering emails while you’re on the air. I use InstantTeleseminar for my teleclasses and conference calls. There is a feature that allows you to create links on your website so that your audience is actually listening and participating via the web form right from your website. Think of the benefits that come from doing this as far as the overall time visitors stay on your website!
- Offer recordings of online conferences or presentations for download. This gives visitors an incentive to come to your site, and it may well entice them to participate in future conferences. Also, as they listen to the way you delivered your presentation, they can decide if they want to work with you further.
- Record a message for visitors to your site. Tell them a little about yourself, suggest areas of the site to visit first, or just welcome them. This adds a unique personal touch.
- Record some of your blog posts so that persons can listen as they read, thereby getting two senses involved – the eyes and ears. This way the points with be even more effective.
There are a number of file formats that you can use when saving audio, but it is important to use popular ones so that your users will be able to listen to them easily. The most popular format for most types of recorded audio is MP3. It offers great file compression while preserving the quality of the audio. Just about every computer has an application that can play MP3 files. There are also many free applications that you can download from the Internet, although I will remind you to proceed with caution, and make sure you download ONLY the MP3 player from a trusted source. The Windows operating system comes with Windows Media Player, which will play these and several other types of audio files.
Another benefit of the MP3 is its versatility. It can be easily converted to a CD with most CD burning programs. Users can also put them on their iPhones or just about any other type of portable music player.
So, now that you know these ways to create audio, if you have not started yet, let’s get started creating audios for our websites!
What questions do you have about ways to create audio? If you already have audio on your website, what successes can you share?