2014 will probably be remembered as the Year of Content. The importance of content creation has been brought to the fore largely because of recent Google updates that place emphasis on good, relevant content. The content needs to reflect what the people – your prospects and customers – who are coming to your website will be looking for.
In an article entitled, “Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators,” Copyblogger noted, “As a publisher, you should focus more attention on building pages for each of the different basic needs and intentions of the potential customers for your products and services…In other words, know your audience. Doing this really well takes work, but it starts with knowing your potential customers or clients and why they might buy what you have to sell, and identifying the information they need first.” (italics mine).
Content on your website is not limited to text. In fact, it’s a good idea and strategy to have content in different formats on your website as people learn in various ways. Using audio has many advantages.
Reasons to Incorporate Audio into Your Marketing
The #1 reason I like audio, and also one of the main reasons why many people like audio, is for convenience. Unlike video where, for the most part, you have to be in front of the computer screen, audio is more versatile and can be made available for download to an iPhone, iPod, or MP3 player. It’s great for multi-tasking. For example, your device can easily accompany you when walking or on a treadmill. This is a great way to accomplish two essentials at the same time!
Reason #2 is that a large portion of the population retains information better when they hear it than when they read it.
Reason #3 is that audio can inject personality into your website in a way that text and graphics can’t. There’s just something about hearing someone’s voice that makes site visitors feel welcome, and hearing someone’s voice can help your visitors to decide if they like the sound of your voice to continue learning from you on a more regular basis.
Reason #4: Using audio can separate you from the competition. Many sites do not utilize audio, and if yours does, those who enjoy it will be likely to come to you instead of your competition.
So far we’ve covered four reasons why you should incorporate audio into your Marketing. As a business owner who is interested in satisfying the needs of your customers and clients, it’s important to provide them with alternatives because different persons have different learning and communication styles. By incorporating audio in your marketing you provide content in a way that meets the needs of many.