Social media channels provide a platform for promoting your business and reaching new potential customers. At the same time, when used effectively, social media provides the platform for better communication with your existing customers, and it allows you to get feedback quickly.
The potential to reach a large audience and build your tribe is one of the features that appeal to many in the marketplace. For example, by using Facebook ads you have the ability to target your specific audience and invite those persons to come over to your website and get to know you on a deeper level.
Many small business owners resist the idea of spending money on social media as they feel they should be able to grow their following for free. The reality is that you can grow your following without Facebook ads, but it is going to be at a much slower rate and pace. In this article on the Huffington Post, “Small Business and Non-Profit Social Media Strategy,” the author, Jeremy Harris Lipschultz, noted about social media participation by small business. “This should include at least a small budget for paid media. ‘The social networks, while free to create an account and leave comments, and post updates, you’re not always going to reach the people you want to reach,’ Brito says.”
Of course, to make this strategy a meaningful one, it’s important to have a plan. Just the same way if you’re inviting people over to your home you would carefully plan the invitation, so that it has the correct address and directions, you want to use social media as the invitation, but make the invitation stand out with irresistible offerings so that your invitees are eager to visit your website and collect them.
Motivational Speaker, Bob Burg said, “All things being equal, people will do business with, and refer business to, people they know, like and trust.” Social Media is excellent for building relationship with your customers and prospects, but also for building trust and authority.
When your customers are happy with your products and services, and they will be delighted to share their experience with others and become your advocates.
For these reasons, every business, large or small, should be active on social media and take advantage of the many opportunities that present themselves.
The only downside to social media is that it can take a lot of time unless you know how to automate and streamline processes effectively. That’s where social media tools come in that can help you to streamline the process and to get more done in less time. We will discuss social media automation in another post. You may contact me at http://YvonneAJones.com/contact-me.