Crafting a Social Media Strategy for Better Results

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craft a social media strategyMore and more small businesses recognize that social media is no mere passing fad, therefore it has, for many, become a huge part of their business, and with good reason.

Social media channels provide a platform for promoting your business and reaching new potential customers. At the same time, when used effectively, social media provides the platform for better communication with your existing customers, and it allows you to get feedback quickly.

The potential to reach a large audience and build your tribe is one of the features that appeal to many in the marketplace. For example, by using Facebook ads you have the ability to target your specific audience and invite those persons to come over to your website and get to know you on a deeper level.

Many small business owners resist the idea of spending money on social media as they feel they should be able to grow their following for free. The reality is that you can grow your following without Facebook ads, but it is going to be at a much slower rate and pace. In this article on the Huffington Post, “Small Business and Non-Profit Social Media Strategy,” the author, Jeremy Harris Lipschultz, noted about social media participation by small business. “This should include at least a small budget for paid media. ‘The social networks, while free to create an account and leave comments, and post updates, you’re not always going to reach the people you want to reach,’ Brito says.”

craft a social media strategy

Your unique social media voice

Of course, to make this strategy a meaningful one, it’s important to have a plan. Just the same way if you’re inviting people over to your home you would carefully plan the invitation, so that it has the correct address and directions, you want to use social media as the invitation, but make the invitation stand out with irresistible offerings so that your invitees are eager to visit your website and collect them.

Motivational Speaker, Bob Burg said, “All things being equal, people will do business with, and refer business to, people they know, like and trust.” Social Media is excellent for building relationship with your customers and prospects, but also for building trust and authority.

When your customers are happy with your products and services, and they will be delighted to share their experience with others and become your advocates.

For these reasons, every business, large or small, should be active on social media and take advantage of the many opportunities that present themselves.

The only downside to social media is that it can take a lot of time unless you know how to automate and streamline processes effectively. That’s where social media tools come in that can help you to streamline the process and to get more done in less time. We will discuss social media automation in another post. You may contact me at




Crafting a Social Media Strategy for Better Results — 8 Comments

    • Yvonne A Jones on said:

      Thank you, Davina. Thank you for your comments and for sharing. Yes, you’re pretty active on social media and I see you everywhere. 🙂 Great example.

  1. Terry Jenkins on said:

    This is a very interesting post Yvonne.

    I am currently trying to integrate 23 social media platforms and blogging areas so I post once and it ripples out across the others.

    Hopefully this will get more engagement, but it is imperative that the content you put out offers value to your target customer base.

    At present, I find that spending my time commenting on the Facebook posts of the influential people in my niche is more cost effective than spending my money trying to buy new likes.

    Facebook is an ever moving platform and they can be their own worst enemy with all the tinkerings they make.

    Personally I like to attract people I can have control of (email list comes to mind), in a way I also have control of, which makes me less susceptible to the whims of the Google and Facebook giants of this world!
    Terry Jenkins recently posted…Getting Myself Organised With EvernoteMy Profile

    • Yvonne A Jones on said:

      Terry, I agree with you wholeheartedly on the importance of creating content that provides value to your target audience, as well as the importance of building relationships. When those two are in place, you’re less likely to be impacted negatively by the “whims of Google.” Thank you for adding value to the conversation.

    • Yvonne A Jones on said:

      Mike, Congratulations on publishing your book. As one of your connections, I’ve seen first-hand the role that social media has played in positioning you as an Expert in your field, but without good content that would not have been possible.

  2. Social media is definitely here to stay. To be successful, people do have to know, like and trust you. There is way too much junk being promoted today. Relationships are always better than making a quick buck!
    Roy Miller recently posted…Shiny ObjectsMy Profile

    • Yvonne A Jones on said:

      We’re on the same page, Roy. I cannot say enough about the value of relationships, a sentiment that you share, because building relationships at all levels truly makes a difference in our business as small business owners and entrepreneurs.

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