One of the most significant benefits of social media is that it can be used as a marketing tool. However, in order for it to be an effective tool you must determine your purpose and define social media goals for your business.
It’s important to keep in mind that this is one way to attract customers and prospects and you can do so strategically by building a relationship with them and providing value. At the same time social media platforms allow you to deliver superior customer service in real time, and remove barriers to communication and problem-resolution.
Key Factors to Consider
1) What are the main advantages you want social media to provide for your business? For example, if your main objective is to increase sales and revenue, then your goal should be to improve your brand positioning and awareness.
Create consistent, authentic content that gives people an in-depth look at what you can offer. This will also help to build and improve your online reputation. Companies that consistently update their content and check in with their followers are typically thought of as a reliable business, and therefore are more likely to attract followers.
2) If you want to convert your social media followers into paying customers, you’ll not only want to provide valuable content, but consider offering incentives, such as free samples, service coupons, or anything else that would give people a reason to become paying customers.
Create a Goal List
A goal list may simply be a spreadsheet that you can refer to from time to time. This will outline the milestones that you want to achieve from using social media and a plan to achieve those goals or milestones.
Having this simple step in place before you get started will help you define your social media goals and the process of reaching those goals will be more clear-cut and attainable. While social media can be advantageous to businesses, without proper planning it can become confusing, unfocused, and a huge time-suck.
Do you have a Social Media Action Plan in place for your business? Would you like help to develop a strategy to make the most of your time on social media and grow your business? You’re invited to contact me and schedule your complimentary Breakthrough Strategy Session by filling out the quiz on the Home Page or through the Contact Form.