Many local business professionals are not sure how social media can benefit their business, and their concerns are legitimate because social media takes time. Before launching into any social media activities for your business it’s important to define your social media goals as these will help you make relevant connections and increase your chances of success.
Key Factors to Consider
A primary consideration is: ‘What results do you want social media to provide for your business’? Here are two examples that show why it’s important to know the answer to this question.
1) Your main goal may be to increase sales and revenue; therefore your focus should be on improving your brand awareness.
Your method would be create content on a consistent basis as this will give people an in-depth look at what your business is all about and what you can offer them. When you are authentic and consistent, it builds your visibility, credibility, and reputation online. Companies that consistently update their content and engage with their followers are typically thought of as more reliable businesses. Therefore more customers and potential customers and clients may follow.
2) If your main goal is to use social selling to convert your social media followers into paying customers, you’ll want to provide valuable content that educates and entertains. A point to keep in mind is that you do not have to create all of this content yourself. You can find content that’s written by industry leaders as well as other great content writers and share these on your social media platforms, giving the authors credit.
In addition to content, it’s a good idea to consider offering incentives, such as a free report with content that people would pay for, free samples, service coupons, or anything else that would give people a reason to become paying customers. For a local business with an office or brick and mortar store, this could include inviting them to Like your page (Facebook) and the next time they come in they let you know in exchange for a small gift or a discount.
So the first step to engaging in social media for your business is to start with a list of goals and clearly identify the steps that you’ll need to take to achieve these goals. If you’re uncertain how to do that, then contact me for a complimentary breakthrough session where we can explore this together.
Social media can be advantageous to your local business as well as to other companies, yet without proper planning and assessment it can be ineffective. You must define your social media goals for your business.