Software as a Service (SaaS) is something that many small businesses may not have considered as they felt it was too complicated. Interestingly, even some medium to large organizations have tried SaaS tools and given up because they felt it was too hard for
their customers to understand. It does not have to be that way.
According to Salesforce, “SaaS products, by design, are created to solve very specific pain points and challenges. The goal is for companies to outsource a key process or service that is too expensive, resource-heavy, or time consuming to take on in-house. The SaaS industry evolved to make customers’ lives easier.”
Especially at a time when your customers’ attention span is getting shorter, it’s essential to begin coaching them immediately and provide structure so that they are able to shorten the learning curve, succeed with the product, and have an awesome learning experience.
Salesforce created the following Infographic with seven pro tips to improve your B2B customer onboarding process, from some of the smartest SaaS people in the world. Notice
that the growing trend toward the use of SaaS is on the increase and what the forecast is
for the next few years.