Entrepreneurs Be More Focused and Less Creative

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entrepreneurs are creativeAs we approached 2018, the words that kept coming to me repeatedly were –

Simplify. Be more focused.

It seemed that I kept hearing those words over and over. 

As I worked on two different projects at one time.

As I created two coaching client packages.

While working on a new website with my webmaster.

Simplify. Be more focused.

Simplify. Be more focused.

Entrepreneurs are creative. Entrepreneurs can always come up with great ideas. Just as qualities like being courageous, confident, and having a growth mindset are essential to entrepreneurs, creativity is an essential quality.  

We are constantly thinking of how we can bring value to our prospects and clients, and to our tribe, if we’re attracting and leading one.  Someone will ask us a question and we immediately fly into production mode. “How can I provide value for the person who’s having the challenge? Should I write a blog post, or should I write a short report?” 

Are there dangers to being creative, even though you have good intentions? 

Dangers in creativity

“The most creative people are motivated by the grandest of problems that
are presented before them.” ~ Neil Degrasse Tyson, Scientist.

“I’m always thinking about creating. My future starts when I wake up every morning… Every day I find something creative to do with my life.” ~ Miles Davis

Both of these quotations speak favorably of being creative, and I personally agree with them.  But I also know the dangers in being too creative.

Entrepreneurs be more focusedLack of Focus

Lack of focus is a trap. When you’re always looking at your next creative idea, it takes your focus away from what you’re currently working on. 

In an effort to complete multiple projects or tasks, you often engage in multi-taking, which is a waste of time really, as you’re not focused on any one thing so nothing receives your undivided attention.  A hundred percent on one thing or 33% on three things, which is better?


Time is a valuable resource that we only have so much of.  Each of us has 168 hours per week to accomplish what we desire to do. 

How do you plan your week so you can be more focused?  I like to sit down on Sunday evenings to map out what I want to accomplish that week.  The results I’d like to have at the end of the week.  Then each night, I’ll take a more laser-focused look at the 3 top-priority tasks for the next day. 

Is it ok to work on an unplanned area in any given day? Yes, but only after completing your top-priority tasks.  The danger comes in when you push aside your priority task to work on a creative idea you just came up with.

Gary Keller’s book, “The One Thing offers amazing guidance and support in becoming laser-focused with setting priorities and creating new habits that increase productivity and leave you fulfilled. 

My Personal Decision

I made a decision on the last day of 2017 that I was going to be more focused on just ONE thing at a time.  To that end, I wrote a message to members of my Facebook Group encouraging them to do the same. I also posted it on one of my Facebook pages on January 1st.

I took those steps as I wanted to reinforce the thought of simplifying my business, me more focused on ONE thing and bring it to a conclusion or to fruition before I moved on to another project, and wanted to encourage my community to do likewise.

Does the idea of giving one project laser-like focus appeal to you?  Does it mean you’ll work on absolutely nothing else?  No.  I will still be writing blog posts, creating videos, hosting webinars, send emails to my subscribers, etc.  What it does mean is that I will not undertake any large projects that require long time investments and detailed work until I complete the existing project.

Will you do something different this year by focusing on one project and see it through to its finish? Please let me know in the comments or send me an email: Yvonne [@] YvonneAJones.com



Yvonne A. Jones is a Personal Business Coach| International Speaker| Best-Selling Author| Founder of 50 and Wiser Community who has a passion for helping service-based entrepreneurs streamline their business, build relationships and connections so they live an abundant lifestyle and put the fun back in their business.






Entrepreneurs Be More Focused and Less Creative — 2 Comments

  1. Lynanne Rockhill on said:

    In 2017, I struggled to accomplish the goals I set for myself because I found I had too many tasks to do that were seemingly important for my three main projects that I needed to focus on. These three projects – novel, articles, and website (I do not have a webmaster) – are my goals. The side distractions or tasks – social media and marketing – were also worthy of my time as well as necessary for my projects, but I had to decide what was most important to me. I found that having many tasks to do kept me from focusing on my goals. So in 2018, I am determined to streamline my time and attention toward reaching satisfactory goals for my three projects: novel, articles, and website. Best wishes to all for a productive 2018!

    • Yvonne A Jones on said:

      Thank you for your wishes, Lynanne. Having too many things on our plate at the same time only leads to distractions because we’ll be forever trying to give each our attention and it’s basically an act of futility. You discovered that for yourself in 2017, and stated that “having many tasks to do kept me from focusing on my goals.” That’s profound and speaks to the fact that we should be focused on just one goal at a time.

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