How to Use Social Media Marketing to Build Your Personal Brand

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How social media marketing can build your personal brandBuild personal brand? When the term “ brand” is used we often think of medium to large corporations with well-known brands like: Nike, Coco-Cola, Target, Office Max, and so forth. Entrepreneurs or solopreneurs hardly ever think of themselves as a Brand. The reality is that rather than having a corporate brand – You are your brand.

Personal branding is the perception that others have of you, therefore, everything that
you do or say, every post you make on social media, is creating your brand in the minds of your followers, friends, and connections.

As a brand in a crowded marketplace, it’s important that you stand out and get noticed? You need to find ways to get noticed, build your online brand, attract customers and increase your sales. That’s a tall order if you’re a business of one or two persons. How can you do this easily with limited resources of time and money?

Sean Gardner (@2morrowknight) said it well:Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”

Online marketing, and especially social media, can give you that much needed leverage to stay in the game and flourish in the online world. You can use it to build your brand. Entrepreneurs, small business owners, and large corporations are all using social media successfully to increase brand awareness and expose their products and services to a larger market. Social media marketing gives you an affordable way to market your business.

According to, “Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.” So it involves content, photo and video sharing for the purposes of increasing web traffic, online presence and sales.

Benefits of Social Media Marketing

Entrepreneurs and small business owners can experience many benefits by marketing on social media effectively.  Some of these include:

  • Create and build your personal brand
  • Better personal and/or company brand promotion
  • Increase the public’s awareness about your products and services
  • Interact, socialize and build a stronger relationship with your clients
  • Gain new customers while retaining existing ones too
  • A medium which can be used to provide customer support

Like any other marketing, there are things to be aware of as you market on social media. In Part 2, I will share tips for marketing on Facebook.

Whether you’re an existing entrepreneur or an entrepreneur who wants to bring your business online,
the “Entrepreneur’s Success Kit” has great tips and strategies that can ignite your business. Get your
copy of the 2 documents and audio by clicking on the top right of this page or go to



How to Use Social Media Marketing to Build Your Personal Brand — 8 Comments

    • Yvonne A Jones on said:

      That’s point about social media being able to use up more time than necessary is valid. The intention was to spend 10 minutes and that morphed into an hour before you know it. 🙂 That’s why setting boundaries is so important. Thanks!

  1. Yvonne, Yes I believe that Social Media is so important for building our brand and love the Sean Gardiner quote- look forward to you post on FB xxoo
    Suzie Cheel recently posted…Color Your World SaleMy Profile

    • Yvonne A Jones on said:

      Thank you, Suzie. Sadly social media can also ruin your brand if one is not careful, so it also involves balance. The FB post will be going out tomorrow morning, internet permitting. 🙂

    • Yvonne A Jones on said:

      In a crowded market being able to stand out can indeed be a challenge, Davina, and it can also be a challenge to identify what makes you different. Taking the time to do this is so worthwhile.

  2. HI Yvonne,

    A great post on personal branding, as it’s very important with a very crowded market and it’s very challenging. Social Media is very important to help create it.
    Tasleem Khan recently posted…Always Expect the UnexpectedMy Profile

    • Yvonne A Jones on said:

      Absolutely true, Tasleem. That’s what is going to set you apart ot make you stand out. Thank you.

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