If you have been around Internet Marketing for any length of time, you’ve seen promotions, or maybe even emails delivered right into your Inbox that proclaim the fortune that can be yours without having an email list. In some cases it is possible to make sales before you have your own list, but when those people buy they do go on someone’s list. Why not start to grow your email list quickly?
A responsive email list is a list of subscribers who have ‘opted-in’ to receive emails from you. They’ve signed up because they’re interested in the content and offers you can give them. This list is made up of people who’ve raised their hand to say that it’s ok for you to communicate with them in writing, and it’s a very valuable part of your business. There is truth that “The fortune is in the (responsive) list.”
7 Reasons Why You Should Grow Your Email List Quickly
1. An Entrance to Your Sales Funnel
When a person subscribes to your list, they’re starting a relationship with you and your business. This is a good way to draw prospects into your sales funnel. From here, you can engage your subscribers with valuable information and offers.
- Relationship Building
Because email marketing is a more direct and personal approach, it’s a great way to build a relationship between you and your customers, which is what all businesses need and want.
- Educate your Contacts
In addition to you blog, your emails are valuable for educating your subscribers and responding to questions they may ask.
Email marketing isn’t just a one-way interaction. You also get feedback from your subscribers on how you’re doing. This feedback comes from your email marketing analytics and also directly when subscribers send you messages or when you ask them questions.
5. Personalize Your Marketing
When someone opts in to your list, they’re making a mental commitment. It’s not the same as casually dropping in on your blog or website. A list creates a personal connection between your company and your customers.
6. Exclusive Offers
The offers you make through your email list are valuable to your subscribers partly because they’re exclusive. That is, you can only get them by joining the list. This creates a special “club” for your customers, a kind of loyalty program.
7. An Asset to Your Business
A list of subscribers adds value to your company. Your email list can be calculated as an asset belonging to your business. If you have a large and responsive list, this can help to boost your profits as you build the relationship then make them offers that you know will appeal to them.
Before starting your list, it’s important to decide exactly what you’d like to do with it. Is it going to be an entrance into your sales funnel, a vehicle to build your brand’s reputation, or a means of profiting directly? If you define your purpose well, you’ll better understand why you need to grow your email list quickly, and what you need to do in order to keep your subscribers looking forward to your emails.
Nicole Dean and Melissa Ingold have created an excellent training package on Growing Your List Fast on their authority site, and if you’re interested in how to grow your email list quickly, I recommend that you go over to their coaching site and get that report then start growing your email list quickly.
Are you confused about the different areas of Online Marketing? Do you have specific questions on how to market your business online? Go ahead and fill out the questionnaire and I’ll contact you to schedule your complimentary Business Breakthrough Strategy Session as soon as mutually convenient.