“I’m not a brand; I’m just a coach.” This was not the first time I heard it. An experienced coach, brilliant at helping clients achieve breakthroughs, sat across from me on a Zoom call, shaking his head. “I don’t like the idea of ‘branding,’“ he continued. “I help people. I don’t sell products like Nike…
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Online Brand Identity: learn how to craft a memorable online brand identity that reflects your core values and builds a consistent, client-centered presence.