Welcome to the very first episode of The Purposeful and Profitable Podcast. I’m your host, Yvonne A. Jones, and I’m so excited to begin this new chapter with you.
You may remember my previous show, Building Profitable Relationships. That podcast focused on one of my most deeply held values in business and life: authentic connection. And while that focus hasn’t changed—in fact, it’s become even stronger—the vision has expanded.
Segment 1: Why the Change?
So, why The Purposeful and Profitable Podcast?
Because those two words—purposeful and profitable—represent everything I want this show to offer you.
It’s about aligning the work you do with the person you are. It’s about growing a business that reflects your values, supports your well-being, and gives you the freedom to create impact, without burning out.
And as I’ve evolved, so has my audience. I speak to entrepreneurs, small business owners, and reinvention leaders who are navigating growth, change, and meaning at midlife and beyond.
Segment 2: A New Format With You in Mind
This podcast is shifting formats. Instead of interviews in every episode, I’ll be sharing short, thoughtful messages—what I sometimes think of as my “business reflections.”
Each episode will run around 10 minutes and will cover topics like:
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Building trust and connection in a noisy world
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Communicating with emotional intelligence
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Reinventing yourself in midlife and aligning your work with your why
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Creating healthy boundaries in your business
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Prioritizing self-care while growing a profitable brand
I may still host occasional conversations with inspiring entrepreneurs, but most episodes will be solo.
Because I want this podcast to feel like a moment of calm clarity in your week. A chance to breathe, reflect, and refocus.
Segment 3: What You Can Expect
My promise to you is this: every episode will offer encouragement, practical insights, and a reminder that doing meaningful work your way is not only possible—it’s powerful.
You can expect:
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Authentic storytelling
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Relationship-centered strategies
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Midlife mindset shifts
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Tools you can use to build a business and a life you love
Whether you’re just starting over, scaling something new, or navigating your next chapter with wisdom and grace, this podcast is for you.
Closing
Thank you for being here. I can’t wait to walk with you through this new season of purpose, profit, and connection.
Make sure to subscribe so you never miss an episode. And if you know someone who’s building or rebuilding their business with intention, share this podcast with them.
You can find more resources and connect with me at YvonneAJones.com.
In our next episode, we’ll talk about what really lies behind a profitable relationship—and why it has little to do with your sales page. Until then, keep showing up with heart, and keep building what matters.

Yvonne A. Jones
I am Yvonne A Jones, and I help entrepreneurs and small business owners maximize their online potential by building authentic relationships and leveraging untapped opportunities. With a focus on real connections, I help businesses not just grow but thrive.
Connect with me at https://linktr.ee/YvonneAJonesOnline