Business owners must follow-up. Imagine this scenario: You attended a live networking event. You made some great connections, and you had a great conversation with one person in particular. You seemed to connect on many levels and she had a service you were interested in learning more about. She promised to follow-up with you within 3 days.
Day 1 and Day 2 came and went. It’s Day 3 and almost the end of the day. You’ve not heard from her. No text. No email. No phone call. You’re thinking, “I really wanted to learn more about the service. Should Icallher?”
You’re a confident person but this experience is beginning to make you feel a little less confident, a little devalued? Then you start reflecting, “Have I done this to others? Did I ever meet someone and promise to follow-up but failed to do so?”
Follow-up is one of the most important aspects in the life of a business owner, yet so many entrepreneurs and small business owners find it to be a challenge. Continue reading →
One of my favorite relationship marketing strategies is networking.
While you may do the bulk of networking offline, there are many opportunities online for networking to build relationships. And by networking online, I mean actually positioning yourself in face to face situations. This is as if you were offline, except that you may be hundreds and even thousands of miles apart.
Social Media for Networking to Build Relationships
Social Media allows you to meet people who share your interests. It provides opportunities for you to reach out to influencers and others who you may not have been able to connect with in offline settings.
Facebook and LinkedIn Groups allow you to connect with others easily as you can introduce yourself and participate in discussions. Be careful that when you’re doing your introductions, you’re not attempting to sell what you do as this will be a huger turnoff for those who are just meeting you. Continue reading →
Is customer retention a benefit of relationship marketing? Yes. It is. Customer retention means allowing your customers to build an emotional connectionwith you so that they remain your clients or customers over the long-term.
This emotional connection does not happen automatically. It has to be nurtured by the business. Relationship marketing is a strategy that builds on events and experiences. It takes more time than transactional sales.
Because the results are not instant, many business owners believe that relationship marketing is not worth the effort. The ROI appears to take too long to produce results. Continue reading →