Networking to Build Relationships Online and Offline

networking to build relationshipsOne of my favorite relationship marketing strategies is networking.

While you may do the bulk of networking offline,  there are many opportunities online for networking to build relationships.  And by networking online, I mean actually positioning yourself in face to face situations. This is as if you were offline, except that you may be hundreds and even thousands of miles apart.

Social Media for Networking to Build Relationships

Social Media allows you to meet people who share your interests. It provides opportunities for you to reach out to influencers and others who you may not have been able to connect with in offline settings. 

Facebook and LinkedIn Groups allow you to connect with others easily as you can introduce yourself and participate in discussions.  Be careful that when you’re doing your introductions, you’re not attempting to sell what you do as this will be a huger turnoff for those who are just meeting you.
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Customer Retention a Benefit of Relationship Marketing

customer relationship marketing

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Is customer retention a benefit of relationship marketing? Yes. It is. Customer retention means allowing your customers to build an emotional connection with you so that they remain your clients or customers over the long-term. 

This emotional connection does not happen automatically.  It has to be nurtured by the business.  Relationship marketing is a strategy that builds on events and experiences. It takes more time than transactional sales.

Because the results are not instant, many business owners believe that relationship marketing is not worth the effort.  The ROI appears to take too long to produce results.  Continue reading

Two Essential Qualities That Create Deeper Customer Relationships

two essentials in customer relationshioEmpathy and awareness are two essential qualities that create deeper customer relationships

What are empathy and awareness? How and why do they create deeper relationships with  customers and clients?

Empathy in customer relationships

Empathy is formally defined as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.”

Simply put, empathy is walking in someone else’s shoes so you feel what they’re feeling.  Continue reading

Entrepreneurs Be More Focused and Less Creative

entrepreneurs are creativeAs we approached 2018, the words that kept coming to me repeatedly were –

Simplify. Be more focused.

It seemed that I kept hearing those words over and over. 

As I worked on two different projects at one time.

As I created two coaching client packages.

While working on a new website with my webmaster.

Simplify. Be more focused.
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3 Social Media Strategies To Build Customer Relationships

social media strategies build relationships

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Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.”  Instead, social media, in its various formats, has combined to form a significant marketing platform. You can use social media strategies to build customer relationships.

It was only about five years ago, as I transitioned into local small business marketing, when I discovered that many small business owners believed that social media was not important, and that it was just a passing fad.  That is not the case.  In fact, if you’re not incorporating social media strategies in your business, you’ll be left behind.

One question you may be asking is, “Can social media strategies help me build relationships with my customers?”  Let’s explore this question further. Continue reading