One of my favorite relationship marketing strategies is networking.
While you may do the bulk of networking offline, there are many opportunities online for networking to build relationships. And by networking online, I mean actually positioning yourself in face to face situations. This is as if you were offline, except that you may be hundreds and even thousands of miles apart.
Social Media for Networking to Build Relationships
Social Media allows you to meet people who share your interests. It provides opportunities for you to reach out to influencers and others who you may not have been able to connect with in offline settings.
Facebook and LinkedIn Groups allow you to connect with others easily as you can introduce yourself and participate in discussions. Be careful that when you’re doing your introductions, you’re not attempting to sell what you do as this will be a huger turnoff for those who are just meeting you. Continue reading →
Is customer retention a benefit of relationship marketing? Yes. It is. Customer retention means allowing your customers to build an emotional connectionwith you so that they remain your clients or customers over the long-term.
This emotional connection does not happen automatically. It has to be nurtured by the business. Relationship marketing is a strategy that builds on events and experiences. It takes more time than transactional sales.
Because the results are not instant, many business owners believe that relationship marketing is not worth the effort. The ROI appears to take too long to produce results. Continue reading →
Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.” Instead, social media, in its various formats, has combined to form a significant marketing platform. You can use social media strategies to build customer relationships.
It was only about five years ago, as I transitioned into local small business marketing, when I discovered that many small business owners believed that social media was not important, and that it was just a passing fad. That is not the case. In fact, if you’re not incorporating social media strategies in your business, you’ll be left behind.
One question you may be asking is, “Can social media strategies help me build relationships with my customers?” Let’s explore this question further.Continue reading →