3 List Building Mistakes to Avoid

email marketing mistakes

If you’ve been around the Internet Marketing world for a while, you will have heard that ‘the money is in the list’. The money is really in the targeted list. 

You may have a nice-size list of subscribers, but for them to be of value to you, they must be interested in what you teach and what you offer.

You may wonder why subscribers would be on your list if they’re not really interested in your product or service.

The general rule is that people on your email list, or subscribers, have raised their hand to say they’re interested in what you have to offer.

Hence this is a departure from what would be considered the norm. That takes us to –

Mistake #1 – Link Exchanges and AdSwaps

Link Exchanges and AdSwaps have their place and have some benefits.  However, it should not be considered a long-term strategy.  It’s not a list-building strategy I recommend.

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Simple Tips to Help You Communicate with the Hearing Impaired

This is a Guest Post by Josh of doctear.com who was inspired to write about communicating with the hearing impaired after reading my post on the importance of active listening. 

Communication is the primary human instrument that helps us make new relationships and stay connected the ones we love. Built around our social structure is the premise of verbal language and how it communicates our thoughts and ideas. Even the terms we use to describe intimacy between two people apply references audible phrases full of meaning such as “she/he hears me,” to explain how we feel our loved one or friend understands our needs.

The question then becomes what happens when these abilities and human interactions are hampered by hearing loss? Continue reading

Quotes From Les Brown That Motivate Me

Les Brown Quotes that MotivateLes Brown is one of my favorite secular motivational speakers.  There is just something about the way he speaks and what he actually says that invite me to examine myself.   

There are a couple of things I’ve adopted from his style of delivery and incorporated into my live presentations. These serve to break the ice and change the dynamics in the room at the beginning of a presentation. They work for Les and they’ve worked for me.

Quotes that Motivate

Following are some quotes from Les Brown that motivate me and that I’ve applied to my business – Continue reading

Why Business Owners Must Follow-Up


Business owners must follow-up. Imagine this scenario: You attended a live networking event. You made some great connections, and you had a great conversation with one person in particular.  You seemed to connect on many levels and she had a service you were interested in learning more about.  She promised to follow-up with you within 3 days.

Day 1 and Day 2 came and went.  It’s Day 3 and almost the end of the day.  You’ve not heard from her. No text. No email. No phone call.  You’re thinking, “I really wanted to learn more about the service. Should I call her?”

You’re a confident person but this experience is beginning to make you feel a little less confident, a little devalued?  Then you start reflecting, “Have I done this to others? Did I ever meet someone and promise to follow-up but failed to do so?”

Follow-up is one of the most important aspects in the life of a business owner, yet so many entrepreneurs and small business owners find it to be a challenge.  Continue reading

Networking to Build Relationships Online and Offline

networking to build relationshipsOne of my favorite relationship marketing strategies is networking.

While you may do the bulk of networking offline,  there are many opportunities online for networking to build relationships.  And by networking online, I mean actually positioning yourself in face to face situations. This is as if you were offline, except that you may be hundreds and even thousands of miles apart.

Social Media for Networking to Build Relationships

Social Media allows you to meet people who share your interests. It provides opportunities for you to reach out to influencers and others who you may not have been able to connect with in offline settings. 

Facebook and LinkedIn Groups allow you to connect with others easily as you can introduce yourself and participate in discussions.  Be careful that when you’re doing your introductions, you’re not attempting to sell what you do as this will be a huger turnoff for those who are just meeting you.
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