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Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.” Instead, social media, in its various formats, has combined to form a significant marketing platform. You can use social media strategies to build customer relationships.
It was only about five years ago, as I transitioned into local small business marketing, when I discovered that many small business owners believed that social media was not important, and that it was just a passing fad. That is not the case. In fact, if you’re not incorporating social media strategies in your business, you’ll be left behind.
One question you may be asking is, “Can social media strategies help me build relationships with my customers?” Let’s explore this question further. Continue reading
Do you have the mindset of a successful small business owner? The statistics often paint a gloomy picture of small business success. Does it necessarily mean that has to be your reality? No, It does not! There are essential considerations that need to be given attention so as to change the picture and change the results so you become a successful business
When you build an email list, it becomes the number one asset in your business. In some circles, an email list is referred to as your opt-in list. They are one and the same. Building an email list should be your number one priority.