[Guest Post by Steve Johnson, Content Manager, www.workingthedoors.co.uk]
In our everyday working lives, we are exposed to lots of different pressures, be it from colleagues, customers or management it can be easy to lose control and let anger grow within. But there are many different ways to manage and relieve stress and anger before it manifests into something bigger.
So if you find that you get frustrated at work or you struggle to keep your composure when the pressure is on, below we have 17 different tips to keep you calm and in control. Continue reading
Photo by rawpixel.com on Unsplash
Is customer retention a benefit of relationship marketing? Yes. It is. Customer retention means allowing your customers to build an emotional connection with you so that they remain your clients or customers over the long-term.
This emotional connection does not happen automatically. It has to be nurtured by the business. Relationship marketing is a strategy that builds on events and experiences. It takes more time than transactional sales.
Because the results are not instant, many business owners believe that relationship marketing is not worth the effort. The ROI appears to take too long to produce results. Continue reading
Empathy and awareness are two essential qualities that create deeper customer relationships.
What are empathy and awareness? How and why do they create deeper relationships with customers and clients?
Empathy in customer relationships
Empathy is formally defined as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.”
Simply put, empathy is walking in someone else’s shoes so you feel what they’re feeling. Continue reading
As we approached 2018, the words that kept coming to me repeatedly were –
Simplify. Be more focused.
It seemed that I kept hearing those words over and over.
As I worked on two different projects at one time.
As I created two coaching client packages.
While working on a new website with my webmaster.
Simplify. Be more focused.
Photo via Pixabay.com
Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.” Instead, social media, in its various formats, has combined to form a significant marketing platform. You can use social media strategies to build customer relationships.
It was only about five years ago, as I transitioned into local small business marketing, when I discovered that many small business owners believed that social media was not important, and that it was just a passing fad. That is not the case. In fact, if you’re not incorporating social media strategies in your business, you’ll be left behind.
One question you may be asking is, “Can social media strategies help me build relationships with my customers?” Let’s explore this question further. Continue reading