One of my favorite relationship marketing strategies is networking.
While you may do the bulk of networking offline, there are many opportunities online for networking to build relationships. And by networking online, I mean actually positioning yourself in face to face situations. This is as if you were offline, except that you may be hundreds and even thousands of miles apart.
Social Media for Networking to Build Relationships
Social Media allows you to meet people who share your interests. It provides opportunities for you to reach out to influencers and others who you may not have been able to connect with in offline settings.
Facebook and LinkedIn Groups allow you to connect with others easily as you can introduce yourself and participate in discussions. Be careful that when you’re doing your introductions, you’re not attempting to sell what you do as this will be a huger turnoff for those who are just meeting you.
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