Two Essential Qualities That Create Deeper Customer Relationships

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two essentials in customer relationshioEmpathy and awareness are two essential qualities that create deeper customer relationships. 

What are empathy and awareness? How and why do they create deeper relationships with  customers and clients?

Empathy in customer relationships

Empathy is formally defined as “the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.”

Simply put, empathy is walking in someone else’s shoes so you feel what they’re feeling.  Continue reading →

Entrepreneurs Be More Focused and Less Creative

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entrepreneurs are creativeAs we approached 2018, the words that kept coming to me repeatedly were –

Simplify. Be more focused.

It seemed that I kept hearing those words over and over. 

As I worked on two different projects at one time.

As I created two coaching client packages.

While working on a new website with my webmaster.

Simplify. Be more focused.
 Continue reading →

3 Social Media Strategies To Build Customer Relationships

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social media strategies build relationships

Photo via Pixabay.com

Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.”  Instead, social media, in its various formats, has combined to form a significant marketing platform. You can use social media strategies to build customer relationships.

It was only about five years ago, as I transitioned into local small business marketing, when I discovered that many small business owners believed that social media was not important, and that it was just a passing fad.  That is not the case.  In fact, if you’re not incorporating social media strategies in your business, you’ll be left behind.

One question you may be asking is, “Can social media strategies help me build relationships with my customers?”  Let’s explore this question further. Continue reading →

Is a Desire for Perfection Holding You Back?

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is a desire for perfection holding you back

You know, deep down that you should be doing more.  You could be doing more in your business. What’s holding you back from taking action?

What’s preventing you from making decisions that would, without a doubt, super-charge your success? Is a desire for perfection holding you back?

It’s easy to blame things, circumstances, and other people, but the truth is, the person looking back at you in the mirror is your biggest opponent.

Lack of knowledge is usually not the problem because you’ve taken training after training, and spent lots of money purchasing products. Some very helpful; others, simply shiny objects. Continue reading →

How to Improve Listening Skills to Increase Impact

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how to improve listening skills to increase impact

Your Coaching Purpose

“The most important thing in communication is hearing what isn’t said” –Peter Drucker

How can you improve listening skills to increase impact? Your main function as a coach is to elicit information from your clients and support them in getting the results they desire so they can achieve a transformation.

In their Code of Ethics, the International Coach Federation defines coaching as, “…partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

To be effective in meeting the goals incorporated in the function of the coach, as well as measure up to what’s required by the ICF Code of Ethics, listening skills are essential.  Continue reading →