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Social media is no longer the playground of the young and restless “who have nothing better to occupy their spare time.” Instead, social media, in its various formats, has combined to form a significant marketing platform. You can use social media strategies to build customer relationships.
It was only about five years ago, as I transitioned into local small business marketing, when I discovered that many small business owners believed that social media was not important, and that it was just a passing fad. That is not the case. In fact, if you’re not incorporating social media strategies in your business, you’ll be left behind.
One question you may be asking is, “Can social media strategies help me build relationships with my customers?” Let’s explore this question further. Continue reading
You know, deep down that you should be doing more. You could be doing more in your business. What’s holding you back from taking action?
What’s preventing you from making decisions that would, without a doubt, super-charge your success? Is a desire for perfection holding you back?
It’s easy to blame things, circumstances, and other people, but the truth is, the person looking back at you in the mirror is your biggest opponent.
Lack of knowledge is usually not the problem because you’ve taken training after training, and spent lots of money purchasing products. Some very helpful; others, simply shiny objects. Continue reading
Your Coaching Purpose
“The most important thing in communication is hearing what isn’t said” –Peter Drucker
How can you improve listening skills to increase impact? Your main function as a coach is to elicit information from your clients and support them in getting the results they desire so they can achieve a transformation.
In their Code of Ethics, the International Coach Federation defines coaching as, “…partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
To be effective in meeting the goals incorporated in the function of the coach, as well as measure up to what’s required by the ICF Code of Ethics, listening skills are essential. Continue reading
Do you have the mindset of a successful small business owner? The statistics often paint a gloomy picture of small business success. Does it necessarily mean that has to be your reality? No, It does not! There are essential considerations that need to be given attention so as to change the picture and change the results so you become a successful business
Small Business Statistics in the United States
- According to the US Small Business Association, there are 28.8 million small businesses in the United States. A small business in defined as one that has less than 500 employees, hence, the number could be even larger as not all micro businesses may have completed the proper registration channels.
- Firms with fewer than 100 employees have the largest share of small business employment
- Over 22 million small businesses are self employed with no additional payroll or employees (these are called nonemployers)
- Approximately 543,000 new businesses get started each month (but more employer businesses shut down than start up each month)
- Approximately 75% of all U.S. businesses are nonemployer businesses
- About two-thirds of business survive 2 years in business, half of all businesses will survive 5 years, and one-third will survive 10. These findings are from The Bureau of Labor and Statistics.
- One of the biggest causes of small business failure is lack of financing.
Without discounting the value of the above research and results, another significant area that must be given attention is the small business owner’s mindset. Continue reading
When you build an email list, it becomes the number one asset in your business. In some circles, an email list is referred to as your opt-in list. They are one and the same. Building an email list should be your number one priority.
As a business owner your goals should not be just to build a list of subscribers. Instead you want to build an email list comprised of a responsive list of subscribers. By their responses to your questions and offers, and to the extent that they engage with you, this is what helps to determine if you have a responsive email list.
Offline businesses should also create opportunities to build an email list. For example, if you own a pizza restaurant you can follow-up with customers and send them special offers that are not offered to the general public.
How to Build an Email List